Fiverr Social Media Marketing - What is Social Media Marketing? Test questions and Answers Latest 2022
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Fiverr Social Media Marketing - What is Social Media Marketing? Test questions and Answers Latest 2022
Why is there no specific definition of what is social media marketing?
Why is there no specific definition of what is social media marketing?
There is no governing body over social media marketing
Companies cannot come to one definition
The concept is relatively new compared to traditional marketing and is still being defined
It has not yet been widely accepted
Why is it important to post to a blog regularly?
Why is it important to post to a blog regularly?
It reduces the cost per blog post
Keep readers engaged and also gives search engines content to index
It gives the social media marketing specialist something to do
It allows more chances for the company to put down the competition
Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?
Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?
Required by law
Search engine rankings will include hits on the blog as part of the overall website hits
Requires less effort to maintain
Cannot be hacked easily
Which type of marketing would a company blog be considered?
Which type of marketing would a company blog be considered?
Social Network Marketing
Traditional Marketing
Both
Neither
Which of the following would be leveraging both social networks and traditional marketing?
Which of the following would be leveraging both social networks and traditional marketing?
Handing out print advertisements with a coupon for a store
A print advertisement in a magazine drives people to a website where there is a free trial offer
Posting an advertisement on a message board
Hosting a video ad on YouTube not otherwise seen elsewhere
Which of the following is an important aspect of creating blogs and posting content?
Which of the following is an important aspect of creating blogs and posting content?
Using a witty user name
Posting at least once a month to the blog
Social Media Optimization
Using humor
Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
Implement special software
Creating landing pages specific for each campaign
There is no way to know where traffic comes from
What would the marketing budget section of a marketing plan consist of?
The expected costs for each ad campaign are based on the delivery method
The overall marketing budget for a year
The marketing personnel job descriptions
What type of status updates would drive visitors to the company site?
A link to a new press release hosted on the company site
A link to a third-party hosting a company press release
A picture of the CEO
What traditional marketing technique is YouTube closest to?
What style of videos can a company post on YouTube?
What style of blogging would be most effective for building relationships with customers?
Posting resumes of the company officers
Posting articles about how terrific the company is, and putting down the competition
Writing posts about the company and its ups and downs from the inside, personalized approach
What should be the length of an effective blog post?
No more than a few sentences
A few sentences mixed with several links to other sites and references
A few paragraphs
What should a company post on Twitter?
Significant company news
Occasional day to day posts of interest
All of the above
What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
Make the videos at least 5 minutes long
Make the videos under 10 seconds
Have the CEO featured in the advertisement
What place does Pricing have in marketing?
The company should actively market how much their products cost
Different pricing levels can be tested to see what elicits the best consumer response
Marketing based on the pricing level relative to the competition is important
What nonfinancial measure of marketing is important to track?
What methods of social network marketing should a company always use?
Twitter, Blogs, Facebook
YouTube
Depends on the company, their product, their audience
What is the ultimate goal of a social network marketing plan?
To justify spending on marketing
To find investors for a company
Drive potential customers to the company and give them an action item to perform
What is the term used for a person who is receiving updates on another Twitter user’s updates?
What is the term adopted for updates posted by Twitter users?
What is the overall goal of social media marketing for companies?
Increase company headcount
Increase their web presence
Help accelerate product launches
What is the method for being linked to other users on LinkedIn?
What is the main reason traditional marketing will never completely go away?
All companies are required by law to use traditional marketing techniques
There are better tax write-offs for traditional marketing
It's proven to work time and again
What is the general purpose of posting a video blog routinely to YouTube?
It allows the company to hard-sell its products
It allows the company to drive website traffic to its blog
It can be used to disperse the company contact information
It allows followers to create a personal connection with the employees of the company
What is the character limit for posts on Twitter?
What is social media optimization?
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
The number of views of the video
The number of videos the company has up
The sales volume of the company
What is meant by the concept of viral in social media?
Social media which is spread to viewers by the consumer, growing in popularity
It is a method of branding a company
Advertising which can easily be emailed
Marketing advertisements that are not serious
Specific niche blog community
The interconnected community of blogs via linking to each other
Advertising is done via blogging
What is meant by micro-blogging?
Blogs that are posted by companies, not individuals
Blogs with limited individual posts, limited by character count typically
Blogging from mobile devices
What is meant by Marketing Creative?
The content for marketing and its creative aspect
The methods used to distribute marketing material
The branding image of the company
What is meant by Brand Management?
Management of the marketing budget
The company executive management team
Creating a consistent image for the company
What is meant by A/B testing in marketing?
Testing 2 versions of an advertisement to see which elicits the best response
Clinical testing of medical products before legally allowing them for sale
Testing via 2 mediums, such as radio and television
What is guerilla marketing?
Marketing relies on time and energy rather than a large dollar budget
Aggressive sales techniques
What is another term for social media?
What is a wiki?
A new social networking site
Interconnected and user-generated knowledge management systems
A tool for posting to social media networks
What is a vlog?
What is a method of marketing on Facebook which can reach several users by spending money?
Pay a third party to make posts to your account
Charge a fee for users to be your friends
Facebook Pay Per Click placed advertisements
What is a contingency plan?
A detailed marketing plan
A set of actions to be taken if the original plan does not perform as anticipated
A marketing plan is written just for social networking
What is a call to action?
Using telemarketing to reach out to potential customers
Defaming the competition
Creating a new marketing campaign
What feature does LinkedIn offer for pay accounts?
Increased abilities to connect directly and send messages to people
Ability to post in Groups and create a Group
What does the product portion of the 4 P’s of marketing focus on?
The manufacturing process
How the price will be set for the product
How the new product will be promoted
What do updates to Facebook status resemble most closely?
What do Connections on LinkedIn effectively represent?
People the company has sold products or services to
An avenue to disperse coupons
People and other companies the user is connected to directly
What can a company do to offset the cost of running a blog?
Charge users a fee to read the blog
Only allow past customers to read the blog
Require a monthly membership to the entire company website
What can a company do on Facebook apart from their page to create a following?
Most controversial posts
Use several pictures
Use Groups, both companies originated and posted to other groups
What are the four Ps of marketing?
Price, Popularity, People, Placement
Popularity, Product, Promotion, People
People, Price, Promotion, Placement
Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
There is no method to effectively direct people to the company videos
Use of keywords
Sending out mail advertisements
How often should a marketing plan be revisited?
A company board meetings
During the financial review of the company each month
How is site traffic useful in evaluating marketing?
There is no correlation between site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign
How far into the future should a company plan its marketing activities?
How does YouTube serve a dual purpose in social media marketing?
It can be used as a company blog as well as video advertisements
It can be used for company pictures and videos
It can be used to host the company website as well as videos
It can be used as the forum for dispersing company videos, as well as a host when embedding videos on sites outside of YouTube
How does creating a social network marketing plan differ from a traditional marketing plan?
The staff requirements and skillsets for social marketing are different
There is no need for a social marketing plan, but social marketing plan is required for traditional marketing Other than the method of delivery, a marketing plan, either way, will be similar
How does a blog directly impact the sales of a company?
It can be used to talk negatively about the competition
It is typically used as a way to disperse company coupons
Typically a blog does not directly create sales
How do ebooks represent a form of marketing?
They are not a form of marketing
They can be placed on free sites where paid advertisements generate income
They can be used to defame the competition
How can LinkedIn serve the company aside from social network marketing?
Company pictures can be posted to the profile
Negative press about the competition can be easily spread
Pricing lists can be posted
How can a company use the same material for both traditional and social network marketing?
Selling ad space on the company website
Utilizing a television ad campaign online as well on their site and sites such as YouTube
Creating a magazine print ad with the company website
How can a company place itself as an expert in a certain area of expertise?
Actively answer questions in the Q&A section of the site
Post comments on competitor's pages stating how they are inferior
Answer the questions in all the categories, even the ones in which the company is not engaged.
How can a company create a forum for dialogue on LinkedIn?
Use of Groups
Change the company profile regularly
Post demeaning comments for the competitor's pages
How can a company convert posts on Twitter to sales?
Write posts about the personal information of the CEO
Creating posts that drive followers to their site
Constantly post updates about how the company needs more sales
1. What is Social Media Marketing?
- a way to communicate with customers on social media platforms to increase the performance of the business
- a way to communicate with customers on social media platforms to increase the performance of the business
2. What does social media marketing do?
- It can help to communicate with customers in a less time-consuming manner.
- It can help to create visual interaction between products and customers.
- It can help to advertise a product and service to many customers at once.
- All of the above
AnswerAll of the above
- It can help to communicate with customers in a less time-consuming manner.
- It can help to create visual interaction between products and customers.
- It can help to advertise a product and service to many customers at once.
- All of the above
3. Social media marketing focuses on ___.
- Social platform
- Individual shop
- Wholesale
- All of the above
4. Social media marketing is one of the best advertising resources to grab consumers' attention.
- True
- False
5. Identify the platform for Social media marketing?
- All of the above
- Answer
6. What are the m
ost essential 7 M's in marketing?
- Man, Money, Machine, Market, Management, Message, Mission
- mindset, measure, model, map, make, modify, and monetize
- Both A and B
- None of the above
7. What is the full form of SMM?
- Social market marketing
- Social media marketing
- Social media management
- None of the above
8. Identify the different types of E-commerce?
- B2B
- B2C
- C2B
- All of the above
9. E-Commerce refers to the trading of goods and services with the help of the internet.
- Yes
- No
10. Is Social commerce related to the social networks platform as well as the seller's website?
- Yes
- No
11. E-commerce is related to the seller's website.
- True
- False
12. Which term was adopted for updates by Twitter users?
- Tweets
- Twoots
- Twinks
- Posts
13. Which of the following is valuable in increasing page rank?
- Paying for placement
- Static content
- Quantity of links from other highly ranked pages to your site
- No contact information
14. What is meant by "micro-blogging"?
- post very short entries
- Blogs that are posted by companies, not individuals
- post very long entries
- Blogging from mobile devices
15. What is “social media optimization”?
- Creating content that easily creates publicity via social networks
- Writing clear content
- Creating short content which is easily indexed
- Hiring people to create content for social networks
- Answer
16. What is the benefit of Social media marketing?
- It can show your brand in front of people much more quickly and easily.
- increased traffic
- higher conversion rates
- All of the above
17. Social networks have an enormous information-sharing capacity. As such, they are a great distribution channel for ____.
- customer feedback
- viral content
- exclusive coupons
- marketing messages
18. Which one is the best choice for purchasing through social media marketing or traditional marketing?
- It depends upon the customer's point of view due to the lack of time and money or their satisfaction.
- Social media marketing
- Traditional Marketing
- None of the above
19. Which social network is considered the most popular for social media marketing?
20. Which is not a direct benefit of social media marketing?
- Increased Brand Awareness
- More Inbound Traffic
- More Brand Authority
- Difficult To Measure
21. What is unique about social media marketing?
- Generates contacts quickly
- Interactive communication
- Better Customer Satisfaction
- All of the above
22. Which of the following is a function of social media for business?
- Boost Brand Awareness
- Increase Inbound Traffic
- Enhance Brand Loyalty
- All of the above
23. One of the key components of SMM is?
- Social Media Optimization
- Search Engine Optimization
- Content Optimization
- None of the above
24. How to build your brand on social media?
- Identify Your Area of Expertise
- Find & Join Groups
- Create & Curate Engaging Content
- All of the above
- Answer
- All of the above
25. How does a blog directly impact the sales of a company?
- Turning visitors into leads
- Suggests latest products
- Topics that your target consumers find most valuable
- All of the above
26. Which of the following is not considered a social media marketing goal?
- Generating new leads
- Driving recommendations from friends and family
- Increasing customer satisfaction (customer service)
- Increasing the number of Facebook fans & Twitter followers
27. All of the following are key objectives of SMM except
- Customer service.
- Brand development
- Brand preference.
- Brand awareness.
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