Social media marketing test Fiverr Q & A

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What is the self-styled “The Front Page of the Internet”?

Reddit✔
Bing
Yahoo!
Google


In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:

Virality✔
Stickiness
Share percent
Mention generation


What is SMO?

Social Media Organization
Social Marketing Opinions
Social Media Optimization


What does the social media metric PTAT stand for?

People Talking About This✔
People Tracking & Analysis Tool
Post, Track, Analyze, Treat
Posts Through Another Theatre


Boosting posts and Sponsored posts are the same advertising technique on Facebook.

True
False✔

Which of these sites directly measure social influence??

Klout and Kred✔
HootSuite and TweetDeck
Mint and Instagram


What are Facebook Offers?

Ads for special promotions set up using Facebook Ads. They can only be used for online businesses.
Ads for special promotions set up using Facebook Ads. They can only be used for offline businesses, and must be printed to bring to stores.
Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.✔
They are the same as Facebook Ads.


What was the original Twitter hashtag for #FF?

#fridayfriends
#followfriday✔
#firstfollow
#finalfantasy


Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.

outreach
call to action✔
command word
facebook command


What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?

YouTube
Instagram
Vimeo
SnapChat
Vine


You CANNOT use Foursquare to:

buy movie tickets✔
receive restaurant recommendations
track friends


Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?

TweetDeck
SocialOmph
Bit.ly✔
HootSuite


What is a QR code?

A scannable Quick Response barcode that redirects a phone to a linked website✔
The Quick Response algorithm used to obtain a lost password on a social media website
A code embedded directly into Twitter to show exactly how many people read each Tweet
A scannable Quick Response barcode that allows customers in retail stores to comparison shop


What are the topic-specific subcategories that make up Reddit?

Hang-Outs
Topic-specific subcategories
Groups
Subreddits


What is the most effective use of Newsjacking?

Posting blatant marketing links using breaking news (and hashtags) that have nothing to do with your product in order to generate media coverage for yourself or your business.
Posting complementary ideas and creative angles using breaking news (also events and hashtags) in order to generate media coverage for yourself or your business.✔
Interrupting too much during a co-worker's interview with the press to disagree with their stand on the subject


What is the process called where you keep track of your company's mention on the web

eavesdropping✖
social stalking✖
sound hounding✖
social listening.

In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?

Answers
Careers Page
Groups✔
Skills Page


AMA, the acronym used on Reddit and Tumblr, stands for what?

Alternative Marketing Approach
Aimed Marketing Approach
Ask Me Anything


You are able to post private pictures that only select people see on Instagram.

True✔
False


Tweets have a limit of:

120 characters
250 characters
140 characters✔
75 characters


What's a good step to help secure your online branding?

Strongly ask competitors to not to use your company name on their marketing materials.
Post on your blog that no one else may use your company name for any purposes and lock up your posts so no one can share them.
Open an account on all social platforms with your branded name, even if you're not ready to launch on that social site yet.


What is the definition of Search Engine Optimization (SEO)?

SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.✔
SEO is a complicated science that suggests you create algorithms that trick Search Engines into ranking websites higher in organic search results.
SEO is achieved by placing hundreds of paid advertisements on a website so it generates more search traffic, thereby helping it show up higher in organic search results.

True or False? LinkedIn displays page metrics to the admins of a company profile.

True✔
FALSE


What tone should your company's blog have?

One person writing everything in their own personal style
A consistently professional voice critiquing competitor's blogs
Your CEO's voice
One overall perspective, no matter if one person is writing it or several people are writing it


The percentage of people who come to a website and leave instantly is measured by the:

Rejection Rate
Redirect Rate
Bounce Rate✔
CORSI Rating



It is proper Twitter etiquette to post links in your tweets as

long tail keywords.
images
shortened URL's.✔
direct access URL's.
highly descriptive anchor text.


Effective social marketing emphasizes which of the following content types?

Content relevant to the intended audience, and not always about YOU or your company's products✔
Your company's twitter feed and Facebook page
Your company's product brochures and landing pages
Mentions every press release issued by your company
Mostly videos of your CEO talking about your products and solutions


What is the name of Facebook page analytics?

Details
Insights✔
Data
Analytics


How do Facebook Ads target specific users?

They target demographics based on age, location, and gender
They target keywords you include in your profile, such as your religion or relationship status.
All of these✔
They gather precise information from pages you like, and people you follow


To post ads on Facebook is Free?

False✔
True


53 percent of interaction between Google+ user and a brand is positive.

True✔
False


Can you see popular accounts by categories on Twitter?

True✔
False


In online advertising "CPC" stands for...?

Cost per Check
Cost per thousand
Cost Per Click✔
Click per Click


What is the definition of CTA (call-to-action)?

A old-school marketing technique that is not in use anymore.
Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.✔
Images showing the wrong way of doing something without showing the correct way.


What's a Retweet (RT)?

A Retweet is a Tweet that you forward to your follower✔
Tweet that you directly post on twitter
When you post on Pinterest is called Retweet
Your Post on facebook


What Currencies are Supported on Linkedin?

USD, CHF and SEK
CAD,DKK,and EUR
AUD, BRL and GBP
All of the above


What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?

Post to your Company Page every day and then share the post to your Connections through your personal profile.✔
Mention your LinkedIn Company name in every conversation on LinkedIn at least twice.
Don't add any mention of your Company Page in your Summary and force people to click through to your website to find your LinkedIn Company Page link.


Which social network uses 'repins'?

LinkedIn
Vine
Twitter
Pinterest


Hootsuite can be used to schedule a post on your personal profile for these social sites:

Pinterest, Instagram and Snapchat
Facebook, Twitter, LinkedIn✔
G+, YouTube and Instagram


What is a hashtag?

A tag embedded in a message that allows the user to send subliminal messages to readers
A tag embedded in a message that leads to an external advertisement
A tag embedded in a message that tracks the analytics of that message
A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword


What question should a mission statement answer?

Who is your CEO?
Why does your company exist? ✔️
When was your company founded?
Where can I find more information about your company?


_______is the various ways a site enables user-to-user communications.

Community✔
Services
Socializing


____ computing refers to the ability to access information at any time and in any place.

Servers
Google
Comcast
Pervasive✔️


Which of the following label links can be used to perform on-page SEO for the links in user-generated content?

0 rel="sponsored"
O rel="ugc"✔
O rel="nofollow"
0 None of the above.


You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

Trendz
Search console✔
Keywords
Page ranker
Answer:
Search console


In relation to paid marketing. which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

You only pay for the clicks you need
PPC campaigns that are well-optimized can bring in signif‌icant traff‌ic.
It can become expensive and unaffordable when you compete with other advertisers for traff‌ic.✔
It is possible to place budget caps on traff‌ic that comes through large networks.


You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

Site Overview✔
NAP Checker
Page Rank Checker
Link Checker

Effective organic marketing creates which of the given kind of sources to the website?


1. Permanent traffic

2. Temporary traffic


Answer Only 1

Which of the given are the valid activities to raise off-page SEO traffic?


1. Post on forums

2. Add an RSS feed subscription box

3. Comment on relevant blogs freely


Answer:
Only1 and 2

Only 2 and 3

Only1 and 3


All 1. 2, and 3


Which of the following is/ are the valid non-link-related off-page factor(s)?

Relevance
NAP citations
Brand mentions
Only options a and b
Only options b and c✔
Answer:
Only options b and c

Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.

2. It can be used as a hint for ranking.


Only1

Only 2

Both 1 and 2

Neither 1 nor 2

Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?

  • Optimizing their content for search engines and social media
    Avoiding tracking the progress Of their marketing campaigns
    Knowing what their audience needs
    Tailoring content as per their competitors' needs

 Which of the given types of links should be avoided to prevent link spamming while performing the Off-page SEO?

1. Purchased links

2. Reciprocal links

3. Low-quality directory links

All 1, 2, and 3


only 1 and 2

only 1 and 3

only 2 and 3

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