SEMrush Content Marketing Fundamentals Exam

 SEMrush Content Marketing Fundamentals Exam

Which position change will potentially lead to a higher traffic boost?

• from 11 to 10
• from 51 to 30
• from 91 to 40

 

You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.

• Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
• Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
• Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool

 

Fill in the blanks. When it comes to content benchmarking, there are several tools that can help you out. _______ enables you to see how certain articles perform in terms of visibility and user engagement metrics. _______ helps find resources your competitors use to publish their content. _______ can help you find if a certain topic is covered by your competitors.

• Brand Monitoring, Post Tracking, On Page SEO Checker
• Post Tracking, Brand Monitoring, Topic Research
• On Page SEO Checker, Post Tracking, Topic Research
• Post Tracking, On Page SEO Checker, Brand Monitoring

 

Which metric indicates how hard it is to rank for a certain keyword in organic search?

• Competitive density
• Keyword difficulty
• Authority score

 

Which report will give you the best idea of how to choose a partner that has the highest chance of bringing you the highest conversion in your target location?

• Position Changes in Organic Research
• Keyword Gap
• Traffic Overview in Traffic Analytics
• Branded Traffic Trend in Domain Overview

 

With the help of the Backlink Gap tool, you can find the list of high authority domains that refer to your competitors but not to you.

• True
• False

 

Which metric does the Y axis reflect on the Organic Position Distribution widget in Domain Overview?

• Amount of organic traffic
• Amount of paid traffic
• Number of organic keywords
• Number of paid keywords
• Number of unique visitors

 

What type of keywords will help you to enrich your website’s semantic core with synonyms and misspellings?

• Broad match keywords
• Exact match keywords
• Phrase match keywords
• Related keywords

 

Which reports deal with the keyword difficulty metric? Choose three answers.

• Organic Research
• Traffic Analytics
• Keyword Gap
• Backlink Gap
• Keyword Magic Tool
• Domain Overview

 

What is the ‘Destination Sites’ report of Traffic Analytics all about?

• It shows the list of websites visited by users after leaving the analyzed domain
• It shows the list of all websites the analyzed domain is linking to
• It shows the list of websites visited by users prior to going to the analyzed domain
• It shows the list of all websites linking to the analyzed domain

Number of questions provided – 24

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the ZIP Code level) in one project.

• True
• False

 

 

The Backlink Analytics report helps users compare backlink metrics for several URLs.

• True
• False

 

You cannot compare more than three domains with the help of Keyword Gap.

• False
• True

 

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

• Traffic cost is a value entered by a user
• Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
• Traffic cost is an estimation of the budget for a Google AdSense campaign
• Actually, this screenshot is taken from the Paid Search Positions Report
• Traffic cost is an amount of money made with Google AdSense

 

Which SEMrush tool will guide you through the first steps in creating new content for target keywords?

• My Reports
• On Page SEO Checker
• Organic Traffic Insights
• Position Tracking
• SEO Content Template

 

Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?

• 2
• 1
• 3
• 4

 

Which issue type reported by the Site Audit tool is most severe?

• Errors
• Notices
• Warnings
• Tips

 

Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?

They are equally difficult

• 1
• 2
• There is not enough information to determine

 

The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…

• Ask
• DuckDuckGo
• All of them are included in the tool
• Bing
• Teoma

 

The My Reports Tool allows you to… Choose three answers.

• Schedule reports
• Invite others to edit your templates
• Export keywords to Excel
• Personalize reports by inserting a logo
• Create custom reports from scratch

 

What does the SEMrush Sensor score refer to?

• Fluctuation of a user’s website in SERP rankings
• SERP volatility
• SERP structure
• SERP features usage
• Number of Google updates

 

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?

• Position Tracking
• On Page SEO Checker
• Backlink Audit
• Organic Traffic Insights

 

You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?

• Use the Site Audit Disallow Rules
• Block the bot from crawling sitemaps
• Use the Site Audit Allow Rules
• Delete a part of your website
• Alter your robots.txt file

 

Which domain shown in the picture was the most popular worldwide during the specified period?

• google.cl
• aol.com
• thepiratebay.org
• dailymotion.com
• weebly.com

 

Position Tracking Visibility is another name for Average Position.

• False
• True

 

SEMrush provides only fresh live data for Domain Analytics.

• False
• True

 

Which tool can help you find a way to rank higher for target keywords?

• On Page SEO Checker
• My Reports
• Traffic Analytics
• Brand Monitoring
• Position Tracking

 

The Link Building tool helps users enrich their sites’ backlink profiles. The tool can be integrated with Google Search Console. What will this integration do?

• Prioritize your prospects by analyzing the popularity of the keywords your site is ranking for
• Specify a list of prospects by excluding sources from which you’ve already acquired backlinks
• Make your assessment of backlink prospects’ ratings more precise
• Provide users with more domain prospects to earn backlinks fro

 

Mark the three statements that desсribe the Keyword Difficulty tool’s functionality.

• You can find out how hard it is to improve your rankings for given keywords in organic results
• You can assess keywords’ cost per click
• You can find out if the analyzed keywords result in SERP features
• You can see SERP snapshots for each analyzed keyword
• You can filter out keywords by Difficulty, Volume and Number of Results
• You can analyze up to 500 keywords simultaneously

 

Look at the table from the Backlink Gap tool. What do the numbers in the last five columns show?

• How many backlinks from referring domains (listed in the first row) each of the analyzed domains (listed in the first column) has
• How many backlinks from referring domains (listed in the first column) each of the analyzed domains (listed in the first row) has
• The total number of analyzed domains that a specific referring domain (listed in the first row) links to
• The total number of analyzed domains that a specific referring domain (listed in the first column) links to

 

Listing Management allows you to manage your business data (like address, phone number, business hours, and payment methods) in different directories at once.

• True
• False

 

Which tool allows you to compare backlink profiles for more than 6 domains at the same time?

• Backlink Audit
• Bulk Analysis
• Backlink Analytics
• Backlink Gap

 

To get the most precise and recent data about traffic and user behavior for your website SEO Dashboard allows you to connect Google Analytics and Google Search Console to it.

• True
• False

 

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

• Domain Overview
• Traffic Analytics
• Organic Research
• Position Tracking

True or False: With the help of Traffic Analytics, you can find data about top destinations that visitors reach directly through hyperlinks on the analyzed website.

• False
• True

 

True or False: Analyzing competitors’ referral links with the help of SEMrush tools (such as Traffic Analytics, Backlink Analytics, Market Explorer, and Topic Research) can be a pipeline for finding potential affiliates.

• False
• True

 

True or False: To understand your competitors’ digital marketing tactics in detail, you should focus on their strategies and performance in PR and Social rather than in SEO and PPC.

• False
• True

 

Which of the following media buys will work for your business if you are in a restricted industry, and need to focus more on experimental platforms? Choose three options.

• False
• True

 

Which SEMrush tool will help you understand what kind of customers are the core audience of your new market (their typical interests, average age, and gender)?

• Market Explorer
• Organic Research
• Topic Research

 

What are the keyword phrase scores based on?

• Accuracy
• Popularity
• Seasonality

 

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

• What are your business goals?
• What revenue (the number) did you get/have last year?
• Are there any seasonal trends in your audience behavior?
• What problem do you have as a business?
• What problem do you solve for the customer?

 

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

 

What does the keyword difficulty score tell you?

• How difficult it is to understand that keyword
• How difficult it is to rank for that keyword
• How difficult it is to find that keyword during keyword research

 

The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

• TRUE
• FALSE

 

Which SEMrush tool provides you with information about not provided keywords?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

 

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

• Position Tracking
• Keyword Magic Tool
• Keyword Overview
• Keyword Difficulty

 

Why should you analyze your competitor’s pages that have the most inbound links pointing to them?

• The content of these pages is very difficult to rank for, so you should avoid these topics
• You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
• You should consider that the content of these pages is important to their audience and their customers

 

Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

• TRUE
• FALSE

 

Proper keyword research allows you to rank with text-only content – and nothing else.

• TRUE
• FALSE

 

Log File Analyzer allows you to not only identify the most crawled pages on a website, but also eliminate structural and navigational problems that affect the accessibility of certain pages.

• True
• False

 

How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.

• Automatically import the landing pages that your website is ranking for
• Find pages on your website with no internal links pointing to them
• See the unique pageviews for each page in your audit to prioritize the work on technical issues
• Find slow pages that take more than one second to become interactive
• Access all of the backend information for your website in one location
• Get an idea of where you need to improve a page and user experience

 

Which issues regarding using HTTPS protocol can be found in the Site Audit HTTPS implementation report? Choose 3 answers:

• Mixed content issues
• Uncompressed files
• Links to your old HTTP version pages
• Non-secure pages with password fields
• Pages crawl depth

 

Which Site Audit chart shows if any of your website’s pages are broken, have redirects, or have server-side errors?

• The Crawl Budget Waste bar chart
• The Incoming Internal Links bar chart
• The HTTP Status Code donut chart
• The Pages Crawl Depth donut chart

 

Which tool helps to define the domains that are worth trying to acquire backlinks from?

• SEO Content Template
• SEO Writing Assistant
• Content Audit

 

True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project.

• True
• False

 

From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers.

• Position Tracking
• Organic Traffic insights
• Google Search Console
• Organic Research

 

What is the recommended number of on-page links in order not to be regarded as spam or of low quality?

• Below 3000
• Between 3000 and 5000
• There are no recommendations on it

 

Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks.

• Site Indexability, 4
• Pages Crawl Depth, 4
• Pages Crawl depth, 5
• Site Indexability, 5

 

True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template.

• True
• False

How does Google discover pages and links?

• robots.txt tells it what to do
• Spiders crawl pages and follow links
• Quality Raters check things manually

 

What is the best type of link?

• Links from press releases
• Internal links with strong anchor text
• Social media links pointing to your site
• Links you buy
• Links you earn because you’re awesome

 

Which SEMrush tool helps you find backlink prospects and even send your outreach emails right from inside the tool?

• Backlink Analytics
• Link Building Tool
• Backlink Gap

 

The SEMrush toolset uses a link authority metric called …

• Domain Authority
• Trust Score
• Trust Flow

 

If you’re hit with an algorithmic link penalty, you’ll receive a message in Google Search Console.

• TRUE
• FALSE

 

When using unlinked mentions to build links, you’re looking for:

• Forums where people are complaining about your business
• Directory sites that list your business
• Other websites that mention your business but don’t link to you
• Mentions of your brand on social media

 

Sponsorships are a link building tactic that you should avoid because you’re basically just buying a link

 

• FALSE
• TRUE

When doing link research, when should you look for the contact information for each opportunity?

• At the end of your campaign when you’re ready to do outreach
• Once you’ve decided to go after that particular link
• While you’re doing the research, so it saves time/effort later

 

One of your customers shared a link to your site on their Facebook. What type of link would it be? 

• Follow link
• Nofollow link
• Widget embed

 

 

Which SEMrush tool will help you find unlinked mentions of your site?

• Brand Monitoring
• Backlink Audit
• Backlink Gap

You can see copies of your competitors’ PLAs with the help of SEMrush.

• False
• True

 

Ad Builder DOESN’T allow you to edit several ads simultaneously.

• True
• False

 

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

• False
• True

 

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

• True
• False

 

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

• Advertising Research
• Organic Traffic Insights
• PPC Keyword Tool
• Position Tracking
• Keyword Magic Tool

 

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

• Ad Builder
• Position Tracking
• PPC Keyword Tool
• Display Advertising

 

Which report can be useful for starting an advertising campaign?

• All the listed
• PLA Research
• Advertising Research

 

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

• Position Tracking
• Keyword Ad History
• Keyword Gap
• Display Advertising
• Advertising research
• PPC Keyword Tool

 

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

• Keyword Gap
• Ad Builder
• This cannot be done
• Keyword Magic Tool

 

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

• Keyword Magic Tool
• PLA Research
• Advertising Research
• Sensor

 

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

• Keyword Magic Tool
• PLA Research
• Advertising Research
• Organic Research

 

Which tool should you use in order to see the sources where your competitor published display ads?

• This cannot be done
• Display Advertising
• Keyword Ad History
• Advertising Research → Ad Copies
• PPC Keyword Tool
• Ad Builder

 

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

• Keyword Ad History
• Position Tracking
• Keyword Overview – Phrase Match Report
• PPC Keyword Tool
• PLA Research
• Keyword Magic Tool

 

What step should you take after you have grouped new keywords and moved them from one group to another?

• Specify keywords match type
• There is nothing left to do. You can start exporting the results
• Remove cross-match negatives
• Filter results by CPC

 

What keywords CANNOT be compared with the help of Keyword Gap?

• Domain’s desktop and mobile data
• Domain’s organic and paid keywords
• Domains’ unique keywords
• Domains’ common keywords

 

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

• Keyword Difficulty
• Position Tracking
• Keyword Magic Tool
• Keyword Gap
• Keyword Overview – Phrase Match Report

 

The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

• Traffic Analytics Sources
• Top Paid Competitors
• Position Tracking Trend
• Top Backlinks
• Ad Copies

 

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

• October 2017
• March 2017
• January 2017
• May 2017
• September 2017
• November 2017

 

Which types of ads can be created with Ad Builder? Choose two answers.

• Ads with responsive HTML
• Video ads
• Flash ads
• Text ads

 

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

• Keywords that your competitors are ranking for in paid search
• Keywords from .xls, .csv and .txt files
• Keywords from Google Shopping campaigns
• Keywords from Google Search Console
• Keywords that your competitors are ranking for in organic search

 

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

• Keyword Ad History
• Display Advertising
• Ad Builder
• PLA Research

 

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

• Domain Overview
• Traffic Analytics
• Organic Research
• Position Tracking

 

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

• Advertising Research
• Keyword Difficulty Tool
• PPC Keyword Tool
• CPC Map

Choose two answers. A zero dollar sale is showing up in your statistics. It means that:

• …one of your customers purchased, then cancelled their purchase of an SEMrush account.
• …one of your clients activated a free seven day trial.
• …one of your customers purchased a non-standard payment plan.

 

Choose three answers. To receive your commissions, you need to:

• Click the “register commission” button in my account at BeRush.
• Select a payout method.
• Inform BeRush staff that you have made a sale.
• Refer an eligible client to SEMrush.
• Upload a signed tax form.

 

You can promote SEMrush via video content, but pre-made videos are not available as a type of promo material.

• False
• True

 

You can use the brand name of SEMrush and BeRush as a keyword in your PPC campaign.

• True
• False

 

 

You can refer your clients to a free 7 days trial by using the following url:

• 7 days trial is not available
• semrush.com/sem
• semrush.com/freetrial
• semrush.com/trial

 

You need to provide your full bank account details to receive payments via wire transfer, but not to receive payments via PayPal.

• True
• False

 

Choose two answers. To upload your tax form and update info about your preferred method of receiving commissions, you need to:

• …provide an affiliate manager with the info and ask to upload it manually.
• …enter your payment info, which corresponds to your selected payment method.
• …download and complete an appropriate tax form to certify your U.S. or non-U.S. status to your BeRush profile.

 

Choose two answers. What are the two payout dates for BeRush affiliates?

• 15th of each month.
• 10th of each month.
• 31st of each month.
• 5th of each month.
• 1st of each month.
• 25th of each month.
• 20th of each month.

 

You want to share the commission with your clients. What’s the best way to do it?

• Share the commission with your client personally.
• You cannot share the commission with the client because it’s forbidden.
• Ask your affiliate manager to split the commission with you and your client.
• Place info about affiliate commission sharing on your site.

 

You are allowed to create multiple accounts within BeRush for different domains and marketing activities you use for SEMrush promotion.

• True
• False

 

 

Choose two answers. What kind of marketing materials can you use to promote SEMrush?

• Widgets and banners provided by BeRush
• Self-made widgets and banners
• Referral links
• Modified widgets and banners

 

Providing a reference link and advising your friend or client to use SEMrush is NOT against BeRush rules.

• False
• True

 

Can you refer a company you work for* to SEMrush? (*The company where you are an employee)

• No, since there is shared interest; this counts as self signing and thus is forbidden.
• Yes, but only if they provide proof that they are an outside party.
• Yes, no additional info is required.

 

You can use social networks to promote SEMrush.

• False
• True

 

 

If you choose Wire transfer as your preferred method of payment, you will receive your earnings after you accumulate a total of $50 in commissions.

• False
• True

 

Referral links can lead to SEMrush homepage only.

• True
• False

 

 

You CANNOT use a referral link in an email.

• True
• False

 

What channels are forbidden to use for SEMrush promotion? Choose two answers.

• PPC
• Courses
• Videos
• Data integration
• Coupon websites (discount or trial aggregators)
• Loyalty marketing (commission sharing)
• Events
• Social media
• Data feed
• Email marketing
• Blog

 

 

You can use Third Party websites’ materials for your promotional campaigns of SEMrush.

• True
• False

 

 

Graphs in the statistics tab are updated in real time.

• False
• True

 

You are allowed to sign up as an affiliate at BeRush and then use your referral link to register a paid account on SEMrush.

• True
• False

 

A user referred by you contacts SEMrush sales team and requests a custom plan. What will happen?

• You will receive a minimal compensation for that user
• The sales team will not process the user’s request
• You will not receive compensation for as long as that user is using the custom plan

 

You are using PayPal, and your balance is below the payment margin. On the 24th of current month, a new purchase moves it over the payout margin. When will you receive your commissions?

• On the 10th next month – that is the payout date for second half of any month
• On the 25th – it’s the next payout date

 

Your referral link looks like “semrush.com/?ref={ID}” where {ID} is your individual referral code.

• True
• False

 

 

Which Site Audit report contains the list of unresolved errors?

• Crawled Pages
• Statistics
• Issues

 

Where do you go to see technical improvement change logs?

• It’s in the main dashboard
• You need to go to Google analytics
• The Progress tab

 

Why is it necessary to make scheduled recrawls of your website on a regular basis?

• To get timely information on website health status changes and to define the reasons for traffic decline, if needed.
• To make sure you spend your monthly quota

 

Which of the following is NOT a correct canonical tag implementation?

• Use rel=”canonical” HTTP header
• Use rel=”canonical” link tag
• Use canonical= in robots.txt

 

With SEMrush Site Audit, it is possible to crawl a site behind a password protected login.

• True
• False

 

When working out a technical strategy how should you categorise issues?

• By Importance and Urgency
• A list – all issues are just as important
• By volume – there are 1000s of issues on one aspect and only 10s on others – tackle the big one first

 

Which is the best way to get rid of a 404 error if a web page moved to another URL?

• Specify the proper link on the page and use a redirection
• Use a redirection
• Change the URL

 

Should you use nofollow when internally linking and looking to pass page rank?

• Yes
• No

 

How do you quickly check if all the issues related to redirect loops and 404 errors are fixed?

• Check every link manually
• Launch a re-crawl and check out the appropriate issues

What pages should be present in the sitemaps?

• Ones that are to be indexed by Google bots
• Ones that are canonical to other pages
• 404 pages

 

What should you fix first while working on technical SEO?

• All the issues
• Critical issues
• Critical and urgent issues only

 

Where should your sitemap be referenced?

• In the page footer
• On any URL
• In the robots.txt file

 

Why would you want to slow down your crawl when setting up a site audit?

• To stop the crawler being blocked and keep your developers happy
• To save money on SEMrush credits
• The slower the crawler, the more information it retrieves

 

What is a canonical tag?

• A hard rule that Google must follow, no matter what
• A directive that tells Google the preferred version of the page
• A tag that tells Google the main keyword you want to rank for

 

What is the purpose of an optimized meta description?

• To rank for a specific keyword
• To create an enticing CTA to enhance CTR
• A space to put information that only Googlebot will see

 

Site Audit flags your web pages as duplicate content due to their URL parameters, which appear when one applies a filter. What should you do in this case?

• Check if these parameters are present in the Google Search Console
• Hide this issue

 

What is the rough rule of thumb for the ratio of internal links to your core pages?

• 80% of links point to 20% of pages
• All pages get equal links
• 100% of links point to my main commercial converting pages

 

If a page is “Orphaned” what does it mean?

• It’s a brand new page that hasn’t been crawled yet
• It’s on the site but not in the sitemap
• The page exists but it is not linked to from anywhere on the site

 

Which check is NOT related to a security issue?

• Mixed content
• Subdomains don’t support secure encryption algorithms
• Using a <input type=“password” /> field
• A page responds with a 5хх code

 

What is the purpose of an optimized title tag?

• To help Google understand the topic of your document
• A space to stuff keywords you want to rank for
• It doesn’t have any direct SEO impact

 

What issues are the most critical to fix first?

• Alt attributes
• Broken Links and 404s
• Missing meta descriptions

 

Where to find a list of your website’s new pages?

• Crawled pages + filter “New pages = yes”
• Issues
• Progress, then choose “Crawled Pages”

Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?

• PPC Keyword tool
• Position Tracking
• Traffic Analytics

 

How many competitors can you compare in the audience overlap widget in the Traffic Analytics?

• 5
• 2
• 3

 

In the Top Pages report, you can learn:

• Which pages are ranking in the top 5 organic placements on Google?
• Which pages are getting the lion’s share of traffic?
• Which pages are generating the most revenue for a competitor?

 

What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.

• Traffic Growth
• Geographic Spread
• Traffic Volume
• Content Output
• Revenue

 

If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

• The channel must not be worth much since an existing giant isn’t bothering with it.
• The channel must be overly complicated and will require a lot of time and monetary investment to do well.
• The channel represents an opportunity to gain market share with limited resistances.

 

Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?

• PPC Keyword tool
• Position Tracking
• Traffic Analytics

 

True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.

• False
• True

 

What can the Topic Research tool teach you about your competitors? Choose two answers. The channel must not be worth much since an existing giant isn’t bothering with it.

• The frequency with which they produce the content on a given topic.
• The content they produce has high and low search volume.
• The subtopics of a queried topic that they have and have not covered.

 

If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?

• Brand Monitoring
• Market Explorer
• Traffic Analytics

 

True or False: A competitor with low audience overlap should be ignored.

• False: They might represent a partnership expansion opportunity or a future threat.
• True: They don’t interact with my people and I need to focus on defense.

 

True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.

• True
• False

The following question and answers can be taken for reference for the exams. The question and answers have been given after doing a lot of research from the previous question pattern and the possibility of what can be asked. This will help you achieve the best results for the exam and also to gain a lot of knowledge which will help you in the future. This will help you to set your career and excel in that. We hope that you can get the maximum out of it and use it in the best possible way.

True or False: Based on the content, consumers can choose one brand over another.

• False
• True

 

Who is NOT a member of a content marketing team?

• Customer success specialist
• The content strategist
• A designer
• SEO / Data analyst

 

What is one goal you can accomplish using content marketing?

• Increase website traffic
• Train employees
• Complete a work retreat

 

How many competitors do you need to have in order to analyze the competition?

• 7-10
• 5-7
• 1-3
• 3-5

 

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

• Energy
• Weather
• Attitude
• Problems

 

When you’re running a content audit, what is the first thing you need to do?

• Write out the original goals/objectives
• Compile all content URLs into a spreadsheet
• Collect engagement metrics from social media

 

Which SEMrush tool will help you create new topic ideas to create content with?

• Post Tracking
• Content Audit
• Topic Research Tool
• SEO Writing Assistant

 

What is a content calendar?

• A calendar listing what social media posts are scheduled and when
• A shareable resource that all teams can use to plan content marketing activity
• A calendar of important holidays to focus content on

 

What should the average length of paragraphs in a blog post be?

• 10-12 sentences
• 1-2 sentences
• 5-7 sentences
• 2-4 sentences

 

When it comes to optimizing a new blog post, which parts of the content should be optimized?

• Headers, footers, title tags, meta-titles, and the meta-description
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

 

What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

• Post the same piece of content every day
• Promote the content on social media through a Boosted Post
• Have the customer success team call and notify customers of a new content release

 

How can you update a piece of content to make it high-quality content? Choose 3 options.

• Divide the piece into smaller pieces, and post them separately
• Make the CTA clearer
• Implement more relevant keywords
• Improve the headlines

 

What is the best way to gain leads from content marketing?

• Have a pop-up box on each blog post
• Create a piece of content a user has to exchange information to access
• Ask at the end of every paragraph for the user to sign up

Follow the above question and answer to get the best result we have done a lot of research to bring out the best to you. And to help your career to get boosted.

While you are appearing for the exam, you can come back to this post, Ctrl+F (find) the question, and mark the answer in the question paper.

SEMrush Rank Tracking Test

With a Position Tracking tool you can track root domain, subdomain and URL, but not subfolder. True or false?

• False
• True

 

Which metric based on CTR shows a website’s progress in Google’s top 100 for keywords that are currently tracked?

• Average position
• Ranking distribution
• Visibility

 

Which report in Position tracking can help you to determine pages that rank or do not rank for a certain keyword and at the same time pages that rank with a specific aggregate volume?

• Landing pages
• Rankings
• Ranking distribution report with the help of filters

 

The sensor shows the actual SERP volatility level, which reflects the speed of changes in Google search results. What SENSOR score refers to a normal volatility level?

• 0 to 2
• 8 to 10
• 2 to 5
• 5 to 8

 

In what Google positions can you check the popularity of a HTTPS protocol extension by viewing a donut diagram in the Sensor tool? Choose 2 answers.

• Top-3
• Top-20
• Top-10
• Top-100

 

Choose 2 correct statements about the Featured Snippets report in the Position Tracking tool.

• You can also take a look at the SERP source to see how the snippet appears on the results page.
• This report shows how many times your or your competitor’s domain is featured in the snippet per week.
• This report shows keywords on their SERP where your or your competitor’s domain is featured in the snippet.

 

True or false? The Ranking distribution report allows you to see the number of keywords in a campaign you and your competitors have in the top 3, top 10, top 20 and top 100 positions.

• False
• True

SEMrush Link Building Test

Which widget in Backlink Analytics shows you “sponsored” and “UGC” directives, recently introduced by Google?

• Categories of referring domains
• Link attributes
• Backlink types

 

With the help of Backlink Audit you can download a list of toxic backlinks and then send it to the Google disavow tool. True or false?

• True
• False

 

To access the most current data on disavowed backlinks you should integrate Backlink Audit with:

• Google Search Console
• Google Analytics
• Majestic

 

The Internal link distribution chart in Site Audit shows:

• distribution across your website’s pages by the number of clicks away from the homepage
• distribution of links across three groups of pages with different strengths based on their Internal LinkRank
• distribution of errors, warnings and notices on your website in terms of internal linking.

 

What is the optimal click depth of a page?

• Less than 4
• Depends on the page
• More than 4

 

Which prospects metric in the Link Building tool represents the extent to which a certain domain with a link to your website could be harmful to your website and affect your ranking in search engines?

• Trust score
• Toxic rank
• Internal linkRank

 

The Link Building tool allows you to discover whether an acquired backlink was indexed by Google. True or false?

• False
• True

 

Which tool helps you to find domains with a high authority score that have links to your competitor but do not have links to your website?

• Backlinks analytics
• Backlink Gap
• Backlink audit

 

True or false? The Matches column in the Backlink Gap report table shows how many of the analyzed domains have gotten their links from a certain referring domain.

• True
• False

 

Fill in the blanks. In Backlink Audit, a domain with a link is considered toxic with a toxic score of ______, potentially toxic are those with a score of _______. You _______ to review them manually before sending to Whitelist, to Remove or to Disavow.

• 60-100, 45-59, don’t need
• 70-100, 50-69, don’t need
• 70-100, 50-69, need
• 60-100, 45-59, need

What are your target audiences for content marketing campaigns? Choose three options.

• Media and bloggers
• Customers and prospects
• Influencers
• Search ranking algorithms

 

What are the most important aspects of guest posting? Choose three options.

• The quality of the sites that you publish on
• The quality of the content that you create
• The number of sites you publish on
• The relevance of the sites that you publish on

 

Why should you collaborate with your marketing and PR departments?

• To stop them from reaching out to media, bloggers, and influencers so you can do it
• To show them how to place links in press releases
• To interview them to get great content to publish
• To coordinate your outreach efforts to minimize overlap

 

What benefits do sites that publish syndicated content expect to receive? Choose two options.

• Links from your site
• Traffic from your site
• Increases in their organic search traffic
• Quality content to present to visitors to their site

 

What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.

• It may result in links back to your site.
• It helps raise your visibility.
• It helps you rank better because Google sees interviews as an authority signal for ranking purposes.
• It helps establish your credibility in the market.

 

What is the most important content type to publish?

• Research reports
• There is no ‘most important content type’
• Articles
• Videos

 

Why is content-based link building effective?

• High-ranking pages in Google tend to get more links.
• Links to content pages are worth more.
• The more content you publish the higher you rank.
• The best content on the web tends to attract a lot of links.

 

What are some fundamentals of creating great content? Choose three options.

• The focus of the content that you produce needs to be on how well you satisfy user needs.
• Focusing on the high-volume keywords.
• Creating content with depth and breadth in order to satisfy user needs.
• Aim to publish content that is more in-depth than your competitors in at least some areas.

Why do people link to you?

• To make money via what you pay them
• To help you make money
• Because helping their site users by linking to great content increases those users’ affinity for their business
• Because Google ranks sites that link out higher

 

What are some of the ways you can filter links in SEMrush? Choose three answers.

• Sort them by the price per link
• Limit the number of links per domain
• Filter our NoFollow/Sponsored/UGC links
• Sort them by PageScore

 

What are the downsides of using a blog to publish evergreen content? Choose two answers.

• Many pages on a blog are “overhead” pages that Google won’t want to index
• Blog platforms show content based on age, not on importance and relevance
• Blogs make publishing too easy
• Google doesn’t like blogs

 

What are the most important aspects of content for SEO? Choose two correct answers.

• Addressing user needs
• Publishing high quality content
• Publishing high volumes of content
• Publishing more content than your competitor

 

Which of these is the most important aspect of links to your site?

• They are inexpensive
• They are freely given
• They use rich anchor text
• They link to money pages on your site

 

What do our case studies about links as a ranking factor show us?

• If you get links too quickly it can hurt you
• You should focus all of your content efforts on data research reports
• Links obtained via 301 redirects are not helpful
• If links are organically owned it’s OK if you get a lot of them very quickly

 

How do we balance comprehensive content with the desire for easy to navigate websites?

• Decide on one or the other, you can’t have both
• Prioritize depth of content first, it’s more important
• Invest in CX and UX and content depth and breadth so you can give users both
• Prioritize UX and CX first, it’s more important

 

What are some of the benefits of informational content? Pick the three best answers.

• It can increase your visibility
• It can enhance your brand
• It can build your reputation
• It can increase the number of pages on your site that are a ranking factor

 

How can improving your EAT help your business? Choose the three best answers.

• Get more links to your content
• Get more leads as Google uses it as a ranking factor
• Improve your conversion rates
• Get more shares of your content

SEMrush Mobile SEO Exam

Choose the correct statement about mobile searchers according to Google research.

• They are usually searching from outside of their home
• They have a higher buyer intent
• They are more likely to look for directions

 

When you’re designing content for your site, you should design primarily for desktop screens, then use CSS to adjust what’s on mobile.

• False
• True

 

Google’s spiders render your pages because Google wants to crawl your site as humans see it.

• False
• True

 

What’s one simple mobile UX code change that will help you get more form conversions?

• Loading the correct keyboard for each form field
• Making sure the form fields are sufficiently spaced out
• Using the correct click size on the submit button

 

Choose 2 correct statements about site load speed.

• Fast sites rank better
• You should make your site fast for a better user experience
• Slow sites are penalized

 

What’s better for your business? AMP or PWA?

• AMP
• PWA
• It depends on what kind of business you have and how your customers find you
• PWAMP

 

Why are AMP sites faster?

• They’re hosted directly on Google servers
• They’re given an artificial boost by Google
• They have simplified code

What kinds of businesses need Local SEO?

• Any business with a physical storefront or that serves customers in a particular area
• Every business, thanks to mobile search
• Any business that sells online

 

Adding your city or location keyword to your meta description helps you rank better for mobile searches.

• False
• True

 

What makes your website responsive?

• Javascript
• Google Tag Manager
• CSS code
• Nothing, it’s automatic

 

SEMrush PPC Automation Exam

True or False: The only ad network with automation is Google Ads.

• True
• False

 

What is the difference between Max Conversions and Target CPA?

• There is no difference.
• Target CPA guarantees a price per conversion, whereas Max Conversions does not.
• Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

 

If conversion data is not quite right, what bidding strategy should you use? Choose two options.

• Manual Bidding
• Smart bidding (Target CPA, Target ROAS, Max Conversions)
• Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)

 

Which campaign types have smart campaign variations? Choose three options.

• Video
• Display
• Gmail
• Search
• Shopping

 

What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

• RSAs require human input for all fields, while DSAs only let you edit descriptions.
• There is no difference.
• RSAs change formats depending on the device, whereas DSAs don’t.

 

How do learning periods impact campaigns?

• They don’t – they are purely for account managers to test what works.
• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

 

Which is a reasonable reason to opt for automation?

• You don’t have time to work on creativity.
• You are struggling to get conversion tracking to work correctly.
• You are under strict brand requirements.

 

What’s a reason to opt-out of automation?

• You are under pressure to get lots of volumes
• You are struggling to get conversion tracking to work correctly
• You don’t have time to work on creative

 

What are the requirements for Smart Display conversions?

• At least 50 display conversions or 100 search conversions in a 30-day period
• No conversion requirement
• 15 conversions in a 30-day period

 

Which bidding strategy is NOT eligible for Display campaigns?

• Target Impression Share
• Target ROAS (Return on Ad Spend)
• Viewable Impressions
• Max Clicks
• Max Conversions
• Manual (with optional eCPC)
• Target CPA (Cost Per Acquisition)

SEMrush Mobile, International, and Local SEO Test

What load speed is recommended for web pages to make the site perform well?

• Less than 1 second
• There are no common recommendations
• Less than 3 seconds
• Less than 2 seconds

 

What should be done to make Site Audit check which pages take more than 1 second to become interactive?

• Connect GSC
• No additional action should be taken
• Connect GA

 

Site Audit is able to check your AMP pages, which are a great way to improve your mobile SEO.

• False
• True

 

Fill in the blanks. The ___ tab in the featured snippet report in the ___ shows ___ where your domain doesn’t rank in featured snippets, but your competitors do.

• Opportunities, Site Audit, URLs
• Trend, Position Tracking tool, keywords
• Opportunities, Position Tracking tool, keywords

 

Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?

• Keyword Gap
• Keyword Overview
• Keyword Magic tool

 

Which tool helps you find pages with missing Hreflang attributes?

• Site Audit
• Organic Traffic Insights
• On-Page SEO Checker

 

In Position Tracking, you can add up to 10 devices and locations (depending on your subscription) to track your visibility and also specify the search engine for the campaign.

• True
• False

 

Choose 1 INCORRECT statement about the Listing Management Tool.

• The tool makes changes to your data once that take effect in all listings.
• The tool checks your business listings for accuracy and consistency in the UK, US and Australia.
• By keeping NAP consistent with the help of the tool you can increase your chances of getting to local pack.
• In the tool you can only edit NAP data and cannot add a logo, photo or video.

 

Which metric in Position Tracking when at 100% shows that the tracked domain, subdomain or URL has the first position for every keyword you have set up in a project?

• Average position
• Visibility
• Traffic volume

 

Which tools help you get better results for local SEO by giving ideas of how to get to local pack? Choose 3 answers.

• Listing Management
• Position Tracking
• Keyword Magic tool
• Site Audit

SEMrush Management, Reporting, and Collaboration Test

There are many widgets on the SEO dashboard, with many data sources. From which of the various sources can information be found in widgets? Choose 3 answers.

• SEMrush Organic Research
• Google Ads
• Google Analytics
• SEMrush Advertising Research
• SEMrush Traffic Analytics

 

Guru and business subscribers can add their logo into the reports. True or false?

• TRUE
• FALSE

 

Fill in the blank. By connecting My Reports with Google ___, among other widgets, you can get New vs Returning Visitors, Top Traffic Channels and Top Page Views.

• Analytics
• My Business
• Shopping
• Search Console

 

It is possible to link your campaigns in the Marketing Calendar to your real campaigns in Google Analytics by using UTM tags. True or false?

• FALSE
• TRUE

 

What subscription allows you to produce a White Label Report where all mentions of SEMrush are avoided, even in the email address from which the report is sent?

• Guru
• Pro
• Business

 

Connecting GA with SEO dashboard we get traffic data based on:

• Only organic traffic data
• All the traffic data (referral, direct, organic, all devices and locations)
• Only direct and organic traffic data

 

Fill in the blanks ___subscribers can only have ___marketing calendar(s); ___subscribers can create unlimited calendars and also share the calendar in___ mode. This means that anyone can view the calendar through access to an external link, with or without an SEMrush account.

• Guru, 1, Business, read-only
• Guru, 2, Business, read-only
• Pro, 2, Guru, edit
• Guru, 1, Business, edi

 

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