Fiverr Social Media Marketing Skill Test Answers May 5 2022

Fiverr Social Media Marketing skill Test Answers 2022

Fiverr social media marketing skill test answer 2022. need any skill test answers on the Fiverr marketplace. Then this is the right place for you.

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Social media marketing skill test answers 2022 are available on the Fiverr marketplace.

QUESTIONS and ANSWERS

that the subsequent would be an investment in social networks and ancient marketing? 

1. Handing out print advertisements with a coupon for a store
2. print publicity in an exceeding magazine that drives folks to a website where a free trial supply 
3. Posting an ad on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere 

What form of videos will an organization post on YouTube? 

1. Video Blogs 
2. Television Commercials 
3. Product Demonstrations 
4. All the on top of 

How will make a social network promoting arrangement take issue from a conventional promoting plan? 

1. The complete image ought to be utterly completely different for social promoting 
2. The employees' necessities and ability sets for social promotion are completely different 
3. There is no want for a social promoting arrangement, however, the social promoting arrangement is needed for ancient promoting 
4. Other than the strategy of delivery, a promoting arrangement either means is similar 

How will an organization convert posts on Twitter to sales?

1. Write humbling points regarding the competition
2. Write posts regarding the personal info of the chief executive officer 
3. Creating posts that drive followers to their website 
4. Constantly post updates regarding whether the corporate desires additional sales 

What non‐monetary life of promoting is vital to track? 

1. CEO performance 
2. Number of recent hires in promoting 
3. Number of impressions 
4. New client acquisition 

Which of the subsequent is a very important facet of making blogs and posting content? 

1. Using a humorous username 
2. Posting a minimum of once a month to the journal 
3. Social Media optimization 
4. d victimization humor 

What is a “vlog”? 

1. Video Log 
2. Video Blog 
3. Log of journal activity 
4. New technology to assist in blogging 

How do e‐books represent a kind of marketing? 

1. They are usually free, embrace helpful info, and direct the reader onto the corporate that created the e‐book for additional info 

How do ebooks represent a form of marketing?

� They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
� They are not a form of marketing
� They can be placed on free sites where paid advertisements generate income
� They can be used to defame the competition

What are the four Ps of marketing?

 Product, Price, Place, Promotion
 Price, Popularity, People, Placement
Popularity, Product, Promotion, People
People, Price, Promotion, Placement

Why is there no specific definition of what's social media marketing? 

1. There is no governance over social media promoting 
2. Companies cannot return to 1 definition 
3. The construct is comparatively new compared to the ancient promotion and continues to be being outlined 
4. It has not nonetheless been wide accepted 

What ought an organization post on Twitter? 

1. New product launches 
2. Significant company news 
3. Occasional day‐to‐day posts of interest 
4. All the on top of 

however, is website traffic helpful in evaluating marketing? 

1. Overall website traffic will be followed and a general plan of marketing’s impact on that will be determined Page 2 
2. There is no correlation between website traffic and promoting 
3. Ads will send receivers to a selected landing page, which may be tracked 
4. Product sales from the corporate website will be attributed to the promoting campaign 

What would the promoting budget section of a promoting arrangement consist of? 

1. The cost to jot down the arrangement 
2. The expected prices for every cause supported the delivery methodology 
3. The overall promoting take into account a year 
4. The promoting personnel job descriptions 

How will an organization produce a forum for dialogue on LinkedIn? 

1. Post updates to the corporate standing 
2. Use of teams 
3. Change the corporate profile frequently 
4. Post humbling comments for the competitors’ pages 

What is the strategy for being coupled with different users on LinkedIn? 

1. Followers 
2. Connection 
3. Friends 
4. Associates 

What is one life an organization will use to validate the quality of its video posts on YouTube? 

1. The number of followers 
2. The number of views of the video 
3. The number of videos the corporate has up 
4. The sales volume of the corporate 

How usually ought a promoting arrangement be revisited? 

1. Never, once written it's complete 
2. As usually PRN returns the arrangement of action and revises any new actions 
3. A company board conferences 
4. During the monetary review of the corporate monthly 

What is the goal of social media promotion for companies? 

1. Generate sales 
2. Increase company headcount 
3. Increase their internet presence 
4. Help accelerate product launches 

What place will evaluation have in marketing? 

1. Higher costs guarantee the next revenue stream 
2. The company ought to actively market what proportion of their product value 
3. Different evaluation levels will be tested to examine what elicits the most effective client response 
4. Marketing supported the evaluation level relative to the competition is vital 

What ought an organization do for industrial advertisements on YouTube to maximize their effectiveness? 

1. Ask the watcher to go to the corporate website at the tip of the video 
2. Make the videos a minimum of five minutes long 
3. Make the videos within ten seconds 
4. Have the chief executive officer featured in the publicity 

Why is it necessary to post to a diary regularly?

1. It reduces the value per diary post
2. Keep readers engaged and additionally provides search engine content to index
3. It provides the social media promoting specialist with one thing to try and do
4. It permits additional probabilities for the corporate to place down the competition 

What is a “wiki”? 

1. Form of blogging 
2. A new social networking website 
3. Interconnected and user‐generated data management systems 
4. A tool for posting to social media networks

What is meant by the idea of “viral” in social media? 

1. Social media that is unfolded to viewers by the buyer, growing in quality 
2. It is a way of stigmatizing an organization 
3. Advertising which might simply be emailed 
4. Marketing advertisements that don't seem to be serious

however, will YouTube serve a twin purpose in social media marketing? 

1. It is used as an organizational diary similarly to video advertisements 
2. It is used for company photos and videos 
3. It is wont to host the corporate website similarly to videos 
4. It is used because the forum for dispersing company videos, similarly to a number once embedding videos on sites outside of YouTube 

however, will LinkedIn serve the corporate apart from social network marketing? 

1. Job openings will simply be spread to qualified candidates on LinkedIn 
2. Company photos are announced to the profile 
3. Negative press concerning the competition is simply unfold 
4. Pricing lists are announced

What is “guerilla marketing”? 

1. Marketing intermeshed toward animal lovers 
2. Marketing that depends on time and energy instead of an oversized dollar budget 
3. Aggressive sales techniques 
4. Marketing employing a giant scale national budget

What is a “call to action”? 

1. Giving associate degree advertisement’s receiver a particular direction like ‘visit the site’ 
2. Using selling to succeed in bent potential customers 
3. Defaming the competition 
4. Creating a brand new promoting campaign

What is the final word goal of a social network promoting plan? 

1. To satisfy investors within the company 
2. To justify outlay in promoting 
3. To find investors for an organization 
4. Drive potential customers to the corporate and provides them associate degree action item to perform

How much into the long run ought an organization arrange its promoting activities? 

1. Up to one year 
2. 5 years 
3. 1 month 
4. Indefinitely

What is the overall purpose of posting a video diary habitually to YouTube? 

1. It permits the corporate to publicize its merchandise 
2. It permits the corporate to drive website traffic to its diary 
3. It is wont to disperse the corporate contact info 
4. It permits followers to make a private reference to the workers of the corporate

What is the most reason ancient promotion can meter utterly go away? 

1. It is cheaper than social media promoting 
2. All corporations' area units needed by law to use ancient promoting techniques 
3. There area unit higher tax write‐offs for ancient promoting 
4. It’s well‐tried to figure time and once more

Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site? 

1. Required by law 
2. Search engine rankings can embody hits on the diary as a part of the website hits 
3. Requires less effort to take care of 
4. Cannot be hacked simply

What form of blogging would be simplest for building relationships with customers? 

1. Using the diary just for press releases 
2. Posting resumes of the corporate officers 
3. Posting articles concerning however terrific the corporate is, and golf stroke down the competition 
4. Writing posts concerning the corporate and its ups and downs from within, a personalized approach

What ancient promoting technique is YouTube nearest to? 

1. Print advertising 
2. Television advertising 
3. Radio advertising 
4. Mail advertising

What will an organization do to offset the value of running a blog? 

1. Place ads on the diary that generate pay per click financial gain 
2. Charge users a fee to browse the diary 
3. Only permit past customers to browse the diary 
4. Require a monthly membership to the whole company website

What is meant by complete Management? 

1. Managing the promoting workers 
2. Management of the promoting budget 
3. The company govt management team 
4. Creating an even image for the corporate

What strategies of social network promotion ought an organization continually use? 

1. Blogging solely 
2. Twitter, Blogs, Facebook, 
3. YouTube
4. Depends on the corporate, their product, their audience

What feature will LinkedIn provide for pay accounts? 

1. Ability to post photos 
2. Increased skills to attach directly and send messages to individuals 
3. Ability to post in teams and build a gaggle 
4. Page 3 Ability to dam users

What is a contingency plan? 

1. A second written arrangement just in case management doesn’t just like the original arrange 
2. A detailed promotion arrange 
3. A set of actions to be taken if the first arrangement doesn't perform as anticipated 
4. A promoting arrangement is written only for social networking

That of the subsequent is a simple thanks to tracking the website hits of a particular promoting campaign with a link to the corporate website? 

1. Hire an internet specialty firm 
2. Implement special computer code 
3. Creating landing pages specific for every campaign 
4. There are no thanks to recognizing wherever traffic comes from

Which of the accompanying would use both interpersonal organization and customary showcasing?

    (B A print notice in a magazine that drives individuals to a site where there is a free preliminary proposition

What style of recordings would an organization be able to post on YouTube?

    (D All of the abovementioned

How does making an informal organization showcasing a planned contrast with a customary promoting plan?

(D)

How would an organization be able to change presents on Twitter over on deals?

    (C Creating presents that drive supporters on their site

What non-monetary proportion of showcasing is critical to follow?

    (D New client securing

Which of the following is a significant part of making web journals and posting content?

        (C Social Media Optimization

What is a "video blog"?

     (A Video Log

How do digital books address a type of promotion?

    (A They are frequently free, incorporate valuable data, and direct the peruser onto the organization which made the digital book for additional data

What are the four Ps of promoting?

    (A Product, Price, Place, Promotion

Why is there no particular meaning of what online media showcasing?

    (C The idea is generally new contrasted with conventional promotion is as yet being characterized

What should an organization post on Twitter?

        (D All of the abovementioned

How is site traffic helpful in assessing advertising?

    (C) Ads can send beneficiaries to a particular presentation page, which can be followed

What might the promoting financial plan part of a showcasing plan comprise of?

         (B The normal expenses for every promotion crusade in light of the conveyance strategy

How would an organization be able to make a gathering for discourse on LinkedIn?

    (A Post updates the organization's status

        (B) 88%

What is the technique for being connected to different clients on LinkedIn?

  (B Connections

What is one measure an organization can use to approve the value of its video posts on YouTube?

    (B how many perspectives on the video

How frequently should a promoting design be returned?

1.      a Never, when composed it is finished

2.     (B As regularly depending on the situation return to the game plan and overhaul any new activities

3.      c At organization executive gatherings

4.      d During the monetary audit of the organization every month

What is the general objective of web-based media showcasing for organizations?

    (B Increase organization headcount

What spot does Pricing have in promoting?

   ( D Marketing because of the valuing level compared with the contest is significant

What should an organization get done for business notices on YouTube to augment their viability?

    (An Ask the watcher to visit the organization site toward the finish of the video

Why is it critical to post to a blog consistently?

    (B Keep perusers connected with and furthermore gives web crawlers content to list

What is implied by the idea of "viral" in web-based media?

     (A Social media which is spread to watchers by the buyer, filling in notoriety

How does YouTube fill a double need in online media showcasing?

(D It can be utilized as the gathering for scattering organization recordings, just as a host while inserting recordings in destinations outside of YouTube

How would LinkedIn be able to serve the organization besides informal community promoting?

   (A Job opening can without much of a stretch be scattered to qualified up-and-comers on LinkedIn

What is a "source of inspiration"?

    (A Giving an ad's beneficiary a particular heading, for example, 'visit the site'

What is a definitive objective of an informal organization showcasing plan?

1.     a To fulfill financial backers in the organization

2.     b To legitimize spending in showcasing

3.     c To track down financial backers for an organization

4.     (D Drive expected clients to the organization and give them a thing to do to perform

How far into the future should an organization design its promoting exercises?

1.     an Up to 1 year

2.     b 5 years

3.     c multi-month

4.     (D Indefinitely

What is the broadly useful of posting a video blog regularly to YouTube?

1.          (B It permits the organization to drive site traffic to its blog

2.             95 % (C) the right

What is the fundamental explanation customary showcasing won't ever totally disappear?

        (D It's demonstrated to work consistently

Why is it vital to have an organization blog facilitated on the organization web area versus an outsider contributing to a blog website?

(B Search motor rankings will remember hits for the blog as a component of the general site hits

What way of contributing to a blog would be best for building associations with clients?

1.    (D Writing posts about the organization and its highs and lows from the inside, customized approach

2. 80% (C) right

What conventional promoting method is YouTube nearest to?

1.     a Print publicizing

2.     b Television publicizing

3.     c Radio publicizing

4.     d Mail publicizing

What would an organization be able to do to balance the expense of running a blog?

     (A Place promotions on the blog which create pay per click pay

What is implied by Brand Management?

       (D Creating a predictable picture for the organization

What techniques for an informal organization promotion should an organization generally utilize?

     (D Depends on the organization, their item, their crowd

What component does LinkedIn propose for pay accounts?

      (B Increased capacities to interface straightforwardly and send messages to individuals

What is an emergency course of action?

     (C A bunch of moves to be made if the first arrangement doesn't proceed as expected

80: Which of coming up next is a simple method for following the site hits of a particular advertising effort with a connection to the organization's site?

     (C Creating presentation pages explicit for each mission

81: How would an organization be able to involve a similar material for both conventional and informal community showcasing?

1.     a Posting an attractive remark on Twitter to the organization's site

2.     b Selling promotion space on the organization's site

3.     c Utilizing a TV promotion crusade online also on their website and destinations like YouTube

4.     (D) Creating a magazine print advertisement with the organization's site

82: What is the term embraced for refreshes posted by Twitter clients?

1.     (A Tweets

2.     b Tweets

3.     c Twinks

4.     d Posts

83: What is "web-based media streamlining"?

1.     (D Hiring individuals to make content for informal communities

2.            80% (A) right

84: What do Connections on LinkedIn viably address?

      (D People and different organizations the client is associated with straightforwardly

 85: What is implied by the "blogosphere"?

1.    (D Advertising is done through publishing content to a blog

2. 70% (C)

86: What is implied by "miniature writing for a blog"?

(C Blogs with restricted individual posts, restricted by character count normally

87: Which sort of promoting would an organization blog be thought of?

1.     a Social Network Marketing

2.     b Traditional Marketing

3.     c Both

4.     d Neither

88: How does a blog straightforwardly affect the deals of an organization?

 (D Typically a blog doesn't straightforwardly make deals

89: What is a strategy for advertising on Facebook which can arrive at a few clients by burning through cash?

1. (B Pay an outsider to make presents for you

2. 88% (D) right

90: Using which of the accompanying two techniques would an organization be able to guarantee that the appropriate crowd tracks down their YouTube recordings?

1.     Post connections on the organization blog to the YouTube recordings

2.     Furthermore

91: What would an organization be able to do on Facebook separated from their page to make an after?

      (D Use Groups, both organizations started and presented at different gatherings

92: What is implied by A/B testing in showcasing?

      (B Testing 2 variants of a promotion to see which gets the best reaction

93: What do updates to Facebook status take after most intently?

    (B Posts on Twitter

94: What is one more term for "web-based media"?

1.     (A Media Optimization

2.     (B) 88%

95: What kind of announcements could drive guests to the organization's site?

    (B A connects to another official statement facilitated on the organization's site

96: What ought to be the length of a compelling blog entry?

    A couple of sentences blended in with a few connects to different locales and references

    almost 100% (D) right

97: What is implied by "Advertising Creative"?

1.         (C The strategies used to convey advertising material

2.          88% (B)

98: How would an organization be able to put itself as a specialist in a specific subject matter?

    (B Actively answer inquiries in the Q&A part of the site

99: What is the term utilized for an individual who is getting updates on another Twitter client's updates?

           (B Follower

100: What does the item piece of the 4 Ps of advertising center around?

    (A The item or administration being advertised to buyers

101: What is as far as possible for posts on Twitter?

1.     a No cutoff

2.     b 100 characters

3.    (C 140 characters

4.     d 200 characters

102: Which of the given assertions relating to the beneath quality is/are legitimate?

1. It isn't utilized for ordering.

2. It very well may be utilized as a clue for positioning.

Visuals/Additional Information

rel= "nofollow"

1. Just 1

2. Just 2

3. Both 1 and 2

4. Neither 1 nor 2

103: Which coming up next are the advantages of off page SEO improvement to site proprietors?

1. Expansion in rankings

2. Efficient

3. Page speed

4. Uniqueness

Fiverr Social Media Marketing Skill Test Answers 2022

Which of the following would be leveraging both social networks and traditional marketing?

a Handing out print advertisements with a coupon for a store

b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board

d Hosting a video ad on YouTube not otherwise seen elsewhere

What style of videos can a company post on YouTube?

a Video Blogs

b Television Commercials

c Product Demonstrations

d All of the above

How does creating a social network marketing plan differ from a traditional marketing plan?

The brand image should be completely different for social marketing
b The staff requirements and skillsets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan, either way, will be similar

How can a company convert posts on Twitter to sales?

a Write demeaning points about the competition
b Write posts about the personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales

What non-financial measure of marketing is important to track?

a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition

Which of the following is an important aspect of creating blogs and posting content?

a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor

What is a “vlog”?

a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging

What are the four Ps of marketing?

a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement

Why is there no specific definition of what is social media marketing?

There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted

What should a company post on Twitter?

a new product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above

Fiverr Social Media Marketing Test Answers 2022

Let's Start---

1. What is the main reason traditional marketing will never completely go away?

Answer: (d) It's proven to work time and again

2. What is meant by Brand Management?

Answer: (d) Creating a consistent image for the company

3. What place does Pricing have in marketing?

Answer: (c) Different pricing levels can be tested to see what elicits the best consumer response

4. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

Answer: (a) Audience Overlap

Which of the given are the valid activities to raise off-page SEO traffic?

1. Post on forums

2. Add an RSS feed subscription box

3. Comment on relevant blogs freely

Only 1 & 2

Which of the given are the valid activities to raise off-page SEO traffic?

1. Post on forums

2. Add an RSS feed subscription box

3. Comment on relevant blogs freely only 1 & 2

6. Which of the given are the valid techniques to perform off-page SEO?

Answer: (d) All 1. 2, and 3

Which of the given are the valid techniques to perform off-page SEO?

1. Social-media activity

2. Influencer marketing

3. Blogging

1 2 & 3

7. What is meant by the concept of "viral" in social media?

Answer: (a) Social media which is spread to viewers by the consumer, growing in popularity. Fiverr Social Media Marketing Test Answers

8. What nonfinancial measure of marketing is important to track?

Answer: (d) New customer acquisition

Which of the given are link-related off-page factors?

1. Number of referring domains

2. Link authority

3. Anchor text

Pinterest Ads

10. What is the general purpose of posting a video blog routinely to Youtube?

Answer: (b) It allows the company to drive website traffic to its blog

11. What Is A "Vlog"?

Answer: (b) Video Blog

12. Which of the following tools can be used to check the domain authority of your website while performing off-page SEO?

Answer: (a) Website Authority Checker. 

Fiverr social media marketing skill test answers

13. In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

Answer: (c) It can become expensive and unaffordable when you compete with other advertisers for traffic.

 

14. What methods of social network marketing should a company always use?

Answer: (d) Depends on the company, their product, and their audience. social media marketing test Fiverr. 

15. Which of the following label links can be used to perform on-page SEO for the links in user-generated content?

Answer: (b) rel="ugc

16. What is the word limit for long-form pieces that rank higher on the first SERP?

Answer: (b) Over 2000 words

17. You are using an influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

Answer: (c) Both options a and b (social media marketing test Fiverr)

18. What is a "call to action"?

Answer: (a) Giving an advertisement's receiver a specific direction such as 'visit the site'

19. What does the product portion of the 4 P's of marketing focus on?

Answer: (a) The product or service being marketed to consumers

20. What is the term adopted for updates posted by Twitter users? social media marketing test Fiverr

Answer: (a) Tweets

21. Why is it important to post to a blog regularly?

Answer: (b) Keep readers engaged and also gives search engines content to index

22. Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.

2. It can be used as a hint for ranking.

Only1

Only 2

Both 1 and 2

Neither 1 nor 2

23. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

Answer: (b) Search console

24. You want to perform off-page SEO for your website so that it is more relevant to others in the search page results. Which of the following is an important factor to do so?

You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

 Internal linking

25. What is a "wiki"? - Fiverr social media marketing test

Answer: (c) Interconnected and user-generated knowledge management systems

26. What is a contingency plan?

Answer: (c) A set of actions to be taken if the original plan does not perform as anticipated 

27. What should a company post on Twitter?

Answer: (d) All of the above

28. How does Youtube serve a dual purpose in social media marketing?

Answer: (d) It can be used as the forum for dispersing company videos, as well as a host when embedding videos on sites outside of YouTube

29. What is one measure a company can use to validate the usefulness of its video posts on Youtube?

Answer: (b) The number of views of the video

30. What is another term for "social media"?

Answer: (b) Consumer Generated Media

31. What is the ultimate goal of a social network marketing plan?

Answer: (d) Drive potential customers to the company and give them an action item to perform

32. How often should a marketing plan be revisited?

Answer: (b) As often as needed in order to revisit the plan of action and revise any new actions

33. What style of blogging would be most effective for building relationships with customers?

Answer: (d) Writing posts about the company and its ups and downs from the inside, personalized approach

34. Which of the given are the benefits of using paid social media advertising for a small business?

Answer: (a) All 1. 2. 3, 4. and 5

35. How does a blog directly impact the sales of a company?

Answer: (d) Typically a blog does not directly create sales

36. What is the character limit for posts on Twitter?

Answer: (c) 140 characters - social media marketing test Fiverr

37. You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?

Answer: (c) Both 1 and 2

38. What is the used for a person who is receiving updates of another Twitter user's updates?

Answer: (b) Follower

39. Which of the following acronyms describes the framework used by Google raters to rank a website?

Answer: (a) EAT

40. Effective organic marketing creates which of the given kind of sources to the website?

Answer:  1 only

41. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

Answer: (c) Using CSS to display images.

42. Which of the following would be leveraging both social networks and traditional marketing?

Answer: (b) A print advertisement in a magazine drives people to a website where there is a free trial offer.

43. In which of the following tags should a subheading be wrapped during the on-page SEO?

Answer: (b) H2 Tag

44. What is meant by "micro-blogging"?

Answer: (c) Blogs with limited individual posts, limited by character count typically

45. What is meant by the "blogosphere"?

Answer: (c) The interconnected community of blogs via linking to each other.

46. What is meant by the concept of "viral" in social media?

Answer: (a) Social media which is spread to viewers by the consumer, growing in popularity

47. 

Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?

• Optimizing their content for search engines and social media

  Avoiding tracking the progress Of their marketing campaigns

  Knowing what their audience needs

  Tailoring content as per their competitors' needs

Answer:
Optimizing their content for search engines and social media

48. Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

Answer: (a) LSI keywords

49. Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

Answer: (a) Ahrefs

50. What type of status updates would drive visitors to the company site?

Answer: (b) A link to a new press release hosted on the company site.

51. What is "guerilla marketing"?

Answer: (b) Marketing which relies on time and energy rather than a large dollar budget

52. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Answer: (c) Creating landing pages specific for each campaign

53. Which of the given statements pertaining to the below attribute is/ are valid?

Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.

2. It can be used as a hint for ranking.

rel="nofollow" only 1

54. What is a method of marketing on Facebook that can reach several users by spending money?

Answer: (d) Facebook Pay Per Click placed advertisements

What is a method of marketing on Facebook which can reach several users by spending money?

� Pay money for a better quality Facebook account
� Pay a third party to make posts to your account
� Charge a fee for users to be your friends
� Facebook Pay Per Click placed advertisements

With a Position Tracking tool you can track root domain, subdomain and URL, but not subfolder. True or false?

• False
• True

 

Which metric based on CTR shows a website’s progress in Google’s top 100 for keywords that are currently tracked?

• Average position
• Ranking distribution
• Visibility

 

Which report in Position tracking can help you to determine pages that rank or do not rank for a certain keyword and at the same time pages that rank with a specific aggregate volume?

• Landing pages
• Rankings
• Ranking distribution report with the help of filters

 

The sensor shows the actual SERP volatility level, which reflects the speed of changes in Google search results. What SENSOR score refers to a normal volatility level?

• 0 to 2
• 8 to 10
• 2 to 5
• 5 to 8

 

In what Google positions can you check the popularity of a HTTPS protocol extension by viewing a donut diagram in the Sensor tool? Choose 2 answers.

• Top-3
• Top-20
• Top-10
• Top-100

 

Choose 2 correct statements about the Featured Snippets report in the Position Tracking tool.

• You can also take a look at the SERP source to see how the snippet appears within the results page.
• This report shows how many times your or your competitor’s domain is featured in the snippet per week.
• This report shows keywords on their SERP where your or your competitor’s domain is featured in the snippet.

 

True or false? The Ranking distribution report allows you to see the number of keywords in a campaign you and your competitors have in the top 3, top 10, top 20 and top 100 positions.

• False
• True